Final Draft of Digipak and Magazine Advert

From all of the feedback we received about the drafts of the digipaks and magazine adverts we decided to make some changes to which ideas we were going to use for the final ideas.

 

After all of the feedback we have received we have finally been able to make a decision on what our final digipak will include. We decided to include a filter across the album cover and the magazine advert as many other albums from the indie/dream pop genre have a multi-coloured filter applied over the top of heir images. This would then make sure that our ancillary tasks did fit in with our genre. We decided to make the background of the album black and plain so that the image with the rainbow filter applied would stand out and it will become the main focus of the cover. We then included a white font to contrast against the background which again would make sure that it was eye catching to the consumers. The font chosen is simplistic so that it fits within the genre as the music in the indie/dream pop genre is simple but effective. We also tried to replicate the London Grammar title as they over lap the Ms so we individually added the letters and made them over lap to follow the bands conventions. For the back we decided to centralise the tracklist so that it was the main attraction on the back of the cover. As the promotion of the band isn't a main thing within this genre we decided to follow this convention and included a small black and white image of 'London Grammar' so that it blended in with the background and therefore didn't take the attention away from the tracks. The copyright information also follows conventions by being spread out just under the tracks small so again the focus is on the tracks. The inside image is natural like the genre and we also included to filter to make it fit in more with the rest of the cover. We decided to keep the inside plain and simple as nobody really looks inside of the cover they just take the CD out and close it. Also, we didn't want the cover to become too packed with information as it then wouldn't follow conventions. The spine includes the band name in the middle so that it is the main attraction of it. The record labels are on their to follow conventions as well as the ones on the back of the album cover and the barcode.

For the magazine advert we decided to include the same filter to create brand identity across all of our products. For the main image we took a picture from something that relates to our music video and decided to use it as the main image. This is because it looks natural and simple and if you look at the image it looks like it is about love and that is continued throughout the songs within the album. So even though this image relates to our music video it also relates to the other songs on the album as they follow the same theme. The font used is the same as the one on the album cover so that it creates brand identity and the font can be related to the band. We made the band name big, bold and central so that it became the main information of the poster. We then made the album name quite big but put it to the corner of the poster at the bottom which took the attention away from it and the same with the 'out now' so that the attention wasn't taken away from the main image or the band name but the writing is still clear and obvious for everyone to see. We decided to included an image of the album cover so that it gets extra promotion and it is clear what the album looks like.

Ancillaries Editing Updates

Within this prezi we have included everything that we put onto the album cover and magazine advert and explained why we have used them. Throughout there are images to show the progression of the products.

Ancillaries Feedback

We showed our final designs of our ancillaries to the rest of the class to get their feedback. They all said that they liked the filter that we applied on the images as it suits our genre. The images used were said to be suited to our genre and they also said that they looked very professional. The fact that we included the album cover on our promotional poster was said to be good as it promoted it more. We also had brand identity throughout the pieces which was liked as well. The inside of the CD cover was liked as the image looked effective and very nice which made it fit with the genre of the music video. Even though the back cover was very simple it was said to be very effective with the font placement. They liked the fonts on the album cover as it suited the genre and the colours stood out on the black background. They also like the name of the album now that we moved it to a better position. The band name placement was also liked as it is big and bold and therefore easy for everyone to see. However, we received a few criticisms of the ancillaries. They said that we could include a little bit more detail on the poster so we might included a website or the record label to it. The LG on the spine was thought to be a little bit too big but as it is the band name we have decided that it should be big and eye catching so we are going to keep it the same. The font on the album cover and poster was different so we have changed it so that all of the font matches and it therefore creates more brand identity.

Digipak Feedback

We showed our digipak to our target audience to gather their opinions on our design.

We got a lot of positive feedback about our digipak. Majority of people said that it looked very professional and the font and images are suitable for our genre. They also liked the look of the photo as they said that it was creative by including the filter. The font position on the front cover and the back are suitable for our genre too. However, they said to make the legal information bigger and potentially move the barcode to fit with the genre but it is all ready in the right position to fit conventions so we have decided to keep it where it is. The spinal font was considered to look rather stretched so we had to just change that. They also said the position of title was wrong so we decided to move it under the band name.

Ancillary Tasks: First Draft Feedback

Today we showed our media group our ideas four our ancillary task which includes the magazine advert, album cover and the inside of the album. This enabled us to get feedback on what fits with the genre of our artist and what will best fit with the style of song.

We found out that the majority of the class preferred the two people's silhouette for the back of the cover with the track list going down in between both of the faces. For the from they preferred the one that we already made but we think we might include the one with a close up on Milly's face and the black background so that they match and show brand identity. We then decided for the inside we would make it in colour and include a panorama of the woods. However, we aren't completely sure as we still like the one that we have already made and we also like the tree idea of having them sat against the trunk of the tree.
We think we need to go out and take more pictures that match these ideas and then decide from there as to which ones fit together best as we are stuck on which ideas we want to abandon and which ideas would fit together nicely to create some brand identity.